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Other conclusion from the theory about coherence of strategy of pricing that in
Branches to high concentration of manufacture of change of the prices occur less often,
But the empirical facts besides testify that frequencies of changes of the prices in
Slightly 1958 - 1970 ", FTC Working Papers N 1
(March 1977);, Price Behavior in U.S. Manufacturing,
1972 - 1976 ", FTC Working Papers N 6 (March 1977), P. David Quails, "Market Structure, "Market Structure and Price-Cost Margin
Flexibility in American Manufacturing.
From job of Kagana follows that pricing strategy is sharply various in
Branches with the formal, organised markets and in the majority of others
Branches, but such distinctions much less between branches with big and with the small
Number of firms. There is a fundamental distinction between information streams on
The organised markets where demand changes are reflected in continuous change
The official prices, and in the informal markets, where (except for the mining
And the agricultural industry) almost all firms are involved in sale
The products. In the informal markets of firm usually learn about change
Demand on increase (or to reduction) sales or orders and on reduction (or
To increase) warehouse stocks - and this information is usually dual,
As possibility is not excluded that changes have come under action not
Price, and other competitive factors. Before to accept the own
Decisions on change of the prices in reply to data on change of the prices at competitors,
It is necessary to estimate, in what degree these changes correspond to a status
Market demand. In absence of an unequivocal price index of demand of firm on
The informal markets react to changes of sales volumes and warehouse stocks
At first change volume of the manufacture and stocks; then begin
Experiments with increase (reduction) of a sales volume and limited or
Time reduction of the prices, with change of tactics of advertising and others
Tactical moves, and only when the situation with demand becomes quite clear,
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