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Successful commercial activity of the most managing society, Depreciation charges).
The managing subject for attraction of resources enters the loan market
Resources. As the volume of offered resources essentially is less than volume
Demand for them, inevitably there is a competitive struggle for the cheapest
Resources. Potential investors compare potential objects of an investment
Means, study their investment appeal etc.
Thus, investment appeal of the managing subject -
It is the set of characteristics allowing the investor to estimate how much those
Or other object of investments is more attractive than others. As a result arises
Problem of improvement of investment appeal of corporation as in
Short-term and in the long-term period. Thereupon, to the higher
It is necessary for corporation management to generate credit strategy, the basic
Optimisation of indicators investment would become which problem
On the other hand in a direct connection with the first problem before
The second arises corporation invariably.
2. A problem of distribution of the received resources (investment).
Investments share on 6:
* Real (resources go to productions);
* Financial (resources go on acquisition of the financial
Tools: issue and derivative securities, objects it,
* Intellectual investments (preparation of experts on courses,
Transfer of experience, investments in working out of technologies).
Fig. 2.1. System of the analysis of financial potential of subjects of the financial
For an estimation of investment possibilities it is necessary to investigate
Credit status which represents set of characteristics,
Allowing to estimate investment potential of corporation.
Investment appeal and credit status of the enterprises
The corporation can present as the basic components it financial
Potential (fig. 2.1) 17, 8.
As the volume of investment resources of the subject is limited, and
Potential objects of investments possess the various investment
Appeal, it is necessary for society to distribute the optimum
Investment resources. Thereupon there is a necessity of formation
Investment strategy of corporation.
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