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it - the general profitability of firm;

it - firm net profit for the analyzed period;

it - all actives or balance currency.

Having calculated profitability of actives of firm for the investigated period, it is possible

To find out what return the firm on each enclosed rouble has received. We will enter


Indicator - an initial element of the formula;

The factor - a counted element of the formula.

For deepening of the analysis of profitability and revealing of degree of influence

Various factors on total profitability we will make the multiplicate Profitability model.

The model should include correctly the various factors influencing the total

Profitability indicator. Multiplicate model of profitability of actives Let's present in a following kind:


it - a gain from production realisation (without the tax on added Cost);

THEY be current actives of firm;

it - own capital of firm;

it - all actives or balance currency;


Software = it / it - profitableness of sales (shows how much roubles of the pure

Profits it is received from each rouble of realisation);

All working capital for the analyzed period);

Km = THAT / it - manoeuvrability factor in one of the updatings (Shows a share of own capital in financing of the turnaround The capital);

it = it / it - factor of the general solvency (shows a share Own capital in firm property).

The choice of these factors is caused by two reasons:

First, influence of the given factors on profitability of actives of firm Economically obviously;

Secondly, to receive values of indicators it is possible directly by data The external financial reporting.

Let's designate:

Software - it1;

it - it2;

Km - it3;

it - it4;


Y = it1 * it2 * it3 * it4.

A few having altered the formula, we can find out degree of influence of change

Other factors on change of profitability of actives:



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Business Icon Set Business Icon Set. A collection of all-purpose icons with various symbols for the business environment for use with your software or on your website.

Database Icon Set Database Icon Set brings you a variety of bright and colorful icons for database application development. The images are provided in all the common icon sizes and file formats include GIF, PNG, ICO and BMP.

Security Software Icons Security Software Icons is a set of wonderfully-crafted stock icons for use in business and private projects, including software, websites and desktops. The icons have a marvelous color palette, smooth and well-rounded edges.

Basic Icons for Vista Make your software look as nice as Vista with icons crafted in the same style

Program Toolbar Icons Add beautifully crafted toolbar icons to your recent projects. Program Toolbar Icons are instantly available, royalty-free graphics of items, actions and concepts that are commonly used in application toolbars.