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Highly appreciate the goods and services at which there is an individuality Masters, to large firms, unlike their small contenders, difficultly To count on success in competitive struggle. It occurs, for example, in To legal and medical practice, in trade in works of art, in
To sphere of hairdresser's services. Thanks to a market competition costs and
The consumer demand will be defined by optimum type and the size of firm on everyone
The separate market.
That the large companies could achieve low costs, it is very important, that
The authorities did not limit a competition from outside foreign manufacturers and
Did not interfere with the firms to sell the goods abroad. For the small
The countries it is correct doubly. For example, capacity of home market of such country,
Extremely high specific costs if could not sell the car
Abroad. And consumers in the small countries should pay much
Higher price for cars if it was forbidden to get them at
The large foreign companies possessing low costs.
Differently, the competition operates personal mercenary interest and
Forces it to work for the society blessing. As Adam Smith in the marked
"Riches of the nations", people are movable by mercenary promptings: "Not from
Benevolence of the butcher, the brewer or the baker is expected by us to receive
The dinner, and from observance of own interests by them. We address
Not to their humanity, and to their egoism, also we speak to them at all about our needs,
And about their benefits ". Researches about the nature, Adam Smith, An Inquiry into the Nature, it, the reasons
Riches of the people, volume I, p. 17., Causes of
the Wealth of Nations, p. 18. Adam Smith, 1935 and Moscow
In the competitive environment even the greediest in the aspiration to reception
Profits are compelled to serve interests of others and to give to consumers
The blessings, at least, equivalent what can give them
Someone else. Whatever paradoxical it seemed, self-interest
Is the most powerful source of economic progress, if only it
Goes a competition.
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