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Differences. Within the limits of these groups has some differences. Within the limits of these groups
Demand can be subdivided under education forms, a direction of change,
Degrees of satisfaction, etc.
Very important for the analysis of demand for new production is it
Differentiation under the education forms, reflecting life cycle stages
Production. Thus distinguish:
1. A potential demand arising at a stage of working out and preparation
To new production and exit on the market. Its increase is promoted by the opened
2. Formed, developing at a stage of an exit of new production on
3. Developing - at a validation phase of new production in the market;
4. Generated, corresponding to a maturity scientific and technical
The most unpleasant moment for the industrial enterprise can be
Occurrence instead of the generated demand in the fourth group - attenuations
The demand, begun till the moment of transition of production from a category new in
The grouping of kinds of demand under forms of its education is connected with stages
Life cycle of new scientific and technical production.
The following grouping of kinds of demand characterises a market status
The analyzed goods. In this case allocate:
Potential consumers which try to avoid its purchase. Important
To analyse the reasons of such relation and to try to change it with
The help of change of the goods, the price, packing, application of methods of regulation
Demand. For example, it is possible to recollect time period, when at occurrence on
The MICROWAVE OVEN market (microwave) were not in demand in our country. For
It there were many reasons: the high price, absence of the sufficient information about
The goods, the published data on "harm" of the food prepared in
MICROWAVE OVENS. Gradually these problems have been solved: the price has decreased, has appeared
The information on advantages, and sometimes and indispensability of microwaves
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