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The organisations, increases. In process of involving in decision-making process

The top management value of the strategic and financial purposes increases.

The developed strategy seldom happens purely formal and is based Partially on estimations and intuition of several employees from the higher

Managements. Strategy working out is carried out under the following scheme:

Fig. 4.1. Phases of strategic planning

The phase And is the most difficult. The mechanism of its realisation it is evident

It is presented on the scheme:

Fig. 4.2. The strategy formulation

Many strategy arise after the idea connected with an innovation.

4.2. Methods of a choice of innovative strategy

Basis of development of innovative strategy make the theory of the vital

Product cycle, a market position of firm and spent by it scientific and technical


Allocate following types of innovative strategy:

1. Offensive - it is characteristic for the firms basing the activity On principles of an enterprise competition. It is peculiar to the small To innovative firms.

2. Defensive - it is directed on holding competitive positions Firms in already available markets. The main function of such strategy - To make active a parity "expenses - result" in innovative process.

Such strategy demands intensive researches and development.

3. Imitating - it is used by the firms having strong market and Technological positions.

Imitating strategy is applied by the firms which are not pioneers in

Release on the market of those or other innovations. The cores are thus copied

Consumer properties (but not necessarily technical features)

The innovations which have been let out on the market by small innovative firms or


Innovative strategy starts with a principle "time - money".

Choice of innovative strategy taking into account product life cycle Considers the following:

1. Origin. This turning-point is characterised by germ occurrence

New system in the environment of old or initial that transforms it in parent and

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Business Icon Set Business Icon Set is a pack of fine-looking ready-made icons for use in programs and on Web projects. They are delivered in a variety of formats, sizes and color schemes.

Desktop Device Icons Desktop Device Icons are good for private desktop enhancement, for application icons, or menu icons. This set has it all, from 256x256 Vista style images to 16x16 toolbar icons.

Animal Desktop Icons This icon pack gets you a number of icons in high quality and resolution. They are great to be used for customising your desktop, for software icons, on web pages, or even as toolbar icons.

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