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One of the important factors of distribution of any innovation is it Interaction with a corresponding social and economic environment, Which essential element are competing technologies. According to Theories of innovations of Shumpetera diffusion it is process cumulative
Increases in number of the simulators introducing it after the innovator pending
Subjects of innovative process share on following groups: innovators;
Early recipients; the early majority and lagging behind. All groups, except first,
Concern simulators. It considered expectation of superprofits main
In motive power of acceptance it. However at early stages of diffusion it anybody from
Managing subjects has no sufficient information on the relative
Advantages competing it. But managing subjects are compelled to introduce
One of alternative new technologies under the threat of replacement from the market.
It is necessary to recognise that introduction it is difficult and painful
Process for any organisation.
In all cases one of the important criteria of decision-making by everyone
The subject is comparison of alternative technologies and the decisions accepted
The previous recipients. But to receive such information difficult enough,
As it is connected with competitive position of firms in the market. Therefore everyone
The firm can be familiar with experience of the limited sample of firms, smaller, than
All set of recipients. It causes uncertainty of processes
Decision-making and diffusions it in market economy. Other reason
Uncertainty it is connected with the newest technologies.it early stages
Their potential profitableness remains to diffusion uncertain.
Uncertainty can be eliminated with accumulation of experience of introduction and
Uses it. However with decrease in uncertainty and risk of application
New technology the potential of its market penetration is settled and
Its profitableness decreases. Possibility of extraction of additional profit from
Uses of any innovation - it also decreases with approach
Limit of its distribution.
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