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Planning - a concrete definition of the purposes. For example, can be defined
Following main objectives:
1. Profitableness - to achieve during the current year level of net profit of 5 million it.
2. The markets (a sales volume, a market share, introduction in new lines). For example,
To finish a share of the market to 20 % or to finish a sales volume to 40 thousand pieces.
3. Productivity. For example, average hour development on one
Working 8 units of Production.
4. Production (release total amount, release of the new goods or removal
Some models from manufacture, etc.).
5. Financial resources (the size and capital structure; a parity
Own and extra capital; the size of a working capital, etc.).
6. Capacities, buildings and constructions. For example, to construct
New warehouse the area of 4000 sq. metres.
7. Research and development and introduction of new technologies. Basic indicators,
Technical characteristics, cost, introduction terms.
8. The organisation - changes in organizational structure and activity.
For example. To open firm representation in certain region.
9. Human resources (their use, movement, training, etc.).
10. Social responsibility. For example, to allocate certain means
On the hospital equipment.
That the purpose could be reached, it is necessary to start with following principles:
1. The accurate and concrete formulation of the purpose expressed in the concrete
Measuring instruments (monetary, natural, labour).
2. Each purpose should be limited in time, its term is set
Achievements (for example to adjust serial release of new model of a meat grinder to
To the end of 3rd quarter).
The purposes can be long-term (till 10 years), intermediate term (till 5 years) and
Short-term (till 1 year). The purposes are specified taking into account changes of conditions and
Results of the control.
3. The purposes should be achievable.
4. The purposes should not deny each other.
Strategic planning leans against the careful analysis external and
The internal environment of firm:
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