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The increasing number of firms recognises necessity strategic Planning and actively introduces it. It is caused by a growing competition. It is necessary to live not only in the afternoon, but to expect and plan Possible changes to survive and win in competitive struggle.
Working out of plans of carrying out of researches is connected with a strategy choice and
Workings out and other forms of innovative activity.
Strategic planning pursues two main objectives:
1. Effective distribution and use of resources. It is so-called
"Internal strategy". Use of limited resources is planned,
Such, as the capital, technologies, people. Besides, it is carried out
Acquisition of the enterprises in new branches, an exit from undesirable branches,
Selection of effective "portfolio" of the enterprises.
2. Adaptation to an environment. The problem is put to provide the effective
The adaptation to change of external factors (economic changes,
Political factors, demographic situation, etc.).
Strategic planning is based on carrying out of the numerous
Researches, gathering and the analysis of the data. It allows not to lose the control for
The market. Thus it is necessary to consider that in the modern world conditions
Promptly changes. Hence, strategy should be developed
So that in need of it it was possible to liquidate.
Strategy working out begins with the formulation of an overall aim of the organisation.
It should be clear to any person. Purpose statement plays the important role
In communications of firm with an environment, the market, the consumer.
The organisation overall aim should consider:
* The basic direction of activity of firm;
* Working principles in an environment (trade principles; relations to
To the consumer; conducting business ties);
* Culture of the organisation, its tradition, working climate.
At a purpose choice it is necessary to consider two aspects: who is clients of firm
And it can satisfy what requirements.
After overall aim statement the second stage of the strategic is carried out
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