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Documents on an interesting problematics. Accordingly the third, the fourth and
The fifth blocks - information search of the initial information; the analysis of the received
Results; definition of recommendations about formation scientific and technical
Politicians of the enterprises (firms) for the persons, making decisions.
The conducted researches and received thanking it results allow
To reveal the moments of development and technics alternation of generations, to define the outlined
Tendencies to predict the further changes in the technician and technologies with
The purpose of optimisation of a scientific and technical policy. All it forms a basis for
Developments of recommendations concerning the investment policy and planning
Investments of resources.
Directions of a choice of innovative strategy taking into account a market position
(A controllable share of the market and dynamics of its development, access to sources
Financing and raw materials, a position of the leader or the follower in the branch
To competitive struggle) are shown on the scheme:
Fig. 4.5. Directions of a choice of innovative strategy
The strategy choice is carried out in each direction allocated at
To purpose statement. The simplified model of a choice is developed Boston
By consultative group also it is intended for a strategy choice in dependence
From a share of the market and rates of increase in branch:
According to this model the firms which have won the big shares of the market in
Fast-growing branches ("star"), should choose growth strategy. Firms,
Having high shares of growth in stable branches ("milk cows"), choose
Strategy of the limited growth. Their overall objective - deduction of positions and
Profit reception. The firms having a small share of the market in slowly growing
Branches ("dog") choose strategy of cutting off superfluous.
For the enterprises poorly fixed in fast-growing branches, a situation
Demands the additional analysis as the answer is ambiguous.
Choosing strategy variants, the firm can use a matrix
Production / the market:
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