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Matrix production / the market
Production which is let out now
The new production connected with let out
Absolutely new production
The available market
The new market, but connected with the available
Absolutely new market
Accepting this or that strategy, the management should consider 4 factors:
1. Risk. The firm considers what risk level comprehensible to each of
2. The knowledge of last strategy and results of their application will allow firm
More successfully to develop the new.
3. Time factor. Quite often good ideas suffered failure because were
Are offered to realisation in an inopportune moment.
4. Reaction to owners. The strategic plan is developed by managers
The companies, but often owners can put power pressure upon it
Change. The company management should mean this factor.
Strategy working out can be carried out by three ways: from top to down,
From below upwards and by means of advisory firm. In the first case
The strategic plan is developed by company management and as the order
Goes down on managements all to levels.
By working out "from below upwards" each division (service of marketing,
Financial department, industrial divisions, research and development service etc.)
Develops the recommendations about drawing up of the strategic plan in
Frameworks of the competence. Then these offers arrive to a firm management,
Which generalises them and accepts the final decision on discussion in
Collective. It allows to make use of the experience which has been saved up in divisions,
Directly connected with studied problems also creates at workers
Impression of a generality of all organisation in strategy working out.
The firm can use and services of advisers for research
The organisations and strategy developments.
Strategy working out switches on purpose statement, form giving, an estimation,
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